- Motion
Amazon Brings Three Brands Back to School
Back-to-campus season was in session, and Amazon came prepared. Alongside Gatorade, Michael Kors and SharkNinja, the brand launched a campaign built to reach college students wherever they were shopping, streaming and scrolling.
Giving Every Brand Its Own Spotlight
Amazon partnered with The Heist to direct and produce three hero :30s, additional cutdowns and still photography. With a handpicked influencer representing each partner, the challenge was simple: let every brand feel like itself while keeping the full campaign unmistakably Amazon.
Moving Fast Without Cutting Corners
Shooting across a campus and a residence came with its share of logistical puzzles, so we built the production to stay in motion and leave no good idea behind. Two units worked in tandem, one capturing video and the other stills, while an on-set editor shaped the work as the cameras rolled. With cast, extras and crew tightly coordinated, every setup gave us more ways to tell the story.
