Motion
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3D

Discord Checkpoint

We partnered with Discord to debut Checkpoint, a new end-of-year experience that gives fans the stat breakdown they’d been asking for and a new way to see their year.

To launch Checkpoint, Discord’s first-ever year-in-review, we created a fast-paced, high-energy launch video built for social.

Checkpoint is Discord’s first-ever end-of-year wrap, showcasing how users spent their year on the platform. We created a fast, scroll-stopping launch video designed to tease the experience and drive users into the platform to unlock their stats. Built around bold flip counters and the core Checkpoint visual language, the piece quickly cycles through key stats before landing on a message to “Get your Checkpoint.” Music and SFX pull from cozy cooking and arcade games, with satisfying dings punctuating each reveal and giving the spot the energy of an in-game achievement.

Expanding the World of Checkpoint

To extend the moment beyond the hero video, we translated the same visual language into a toolkit of social assets. We created blog banners and infographics highlighting platform-wide stats, along with templates that frame Checkpoint’s game awards and top creators. A dedicated awards graphic tied the recognition program together, giving Discord a cohesive system to celebrate the year across all of social.

Initial Explorations

To define the visual language for Checkpoint, we started by exploring two distinct creative directions for the launch video. Both leaned into Discord’s playful, game-inspired world, but each offered a different way to showcase stats and motion. Presenting both side by side let the team quickly align on how bold, kinetic, and “Discord” the final piece should feel.

Two Distinct Directions

Direction 1 amped up the energy with bold geometric forms, vivid color blocks, chunky icons, and high-impact type. Designed to feel loud, intentional, and always in motion. Direction 2 pulled directly from the Checkpoint product aesthetic, using wireframes, 3D icons, and dimensional type that glide through space, layering and parallaxing to create depth. Together, they gave Discord a clear choice between an expressive, graphic-forward world and a sleek, futuristic one rooted from the product.

Credits