- Motion
- 2D
- Post Production
Inspiring Art with Flavor
Art inspired by flavor: A digital Mural for Cafe Bustelo and Amazon Ads.
An Artist First Approach
When Cafe Bustelo and Amazon Ads invited us to create a campaign inspired by Barrio murals we knew immediately that authenticity would be our guidepost. Because these murals are so integral to the Latin American community and art scene, we did an extensive search into the art world to find the right artist to bring this style to life for the brand. Partnering with Yann Valber, a native of Brazil, we worked directly with Yann to develop a single digital mural inspired by four flavors.
Versatile Assets for Maximum Impact
Amazon’s ecosystem demands versatility—horizontal Fire TV canvases, vertical display units, interactive placements, and social-ready crops. To make the mural truly alive, we structured it as a flexible, modular artwork where key elements can shift, scale, and recompose without losing impact. Flavor cues, characters, product callouts, and tagline moments were all designed on movable layers, allowing Amazon to adapt the piece fluidly across their full suite of placements while maintaining a cohesive visual identity.
A Story With History Worth Sharing
This campaign is bigger than a single mural—it’s a homage to the neighborhoods, artists, and cultural histories that shaped Café Bustelo’s legacy. By partnering with a Latin-American artist whose roots inform their craft, the artwork becomes a bridge between tradition and digital expression. Whether seen on a living room screen or a scroll-stopping placement online, the piece invites audiences to explore the richness of Latino flavor, community, and creativity—one brushstroke, one sip, one story at a time.
Credits
Director of Production: Rachel Leibman
Creative Director: Jessica Luch
Producer: Kelsey Hynes
Digital Artist: Yan Valber