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Lap of Legends

Most people never meet their heroes. Logan Sargeant gets to race his in the first ever real vs. virtual race.

Lap of Legends is a groundbreaking documentary that pits a real Formula 1 driver against virtual legends from the past—brought to life through a mix of AI, augmented reality, and live GPS telemetry.

We developed a bold visual identity for the film, starting with a high-energy title sequence that sets the stage for both the technical showdown and the emotional stakes. Throughout the film, we created dynamic storytelling moments that explore how today’s cars stack up against vintage machines. We also brought to life the personalities of iconic F1 drivers, whose signature styles and quirks were used to shape their virtual versions.
From infographics to cinematic sequences, our work helped bridge eras of racing and make the competition feel thrilling, personal, and real. This work was originally created by our talented designers during their time at The Mill, a legendary studio that has since closed its doors.

F1 driver wearing a helmet, speeding with neon streaks
3d rendering of three F1 cars racing
3d rendering of an F1 car racing through abstract space
the stylized, virtual interior of an F1 race car
neon streaks reflecting off the surface of an F1 race car
a close up of neon streaks reflecting off the visor of an F1 helmet
virtual race course map of Silverstone, Great Britain
3d model of a race helmet
visual profile of F1 racer Mario Andretti
3d diagram of a gps tracking feature
low-fidelity 3d renderings of F1 race cars throughout the decades
high fidelity 3d renderings of F1 race cars throughout the decades
low fidelity 3d renderings of various F1 race cars
high fidelity 3d renderings of various F1 race cars

Credits

Creative Director & Head Of Design: Patrick Coleman

Art Director: Ilgi Candar Dyer

Designers: Laura Nash, Devin Hayes, Amy Staropoli, Craig Stouffer, Salmah Beydoun, Jacob Gilbreath, Amador Valenzuela, Anthony Palermo, Yimeng Sun, Brody Davis, Greg Park, Greg Park, Eric Ramin, Nick Woythaler, Jaimie Yoo, Jesse Bafia

Title Sequence Leads: Mert Kizilay, Mehmet Kizilay

Title Sequence Animation: Uğur Baltepe, Enes Özenbaş, Mert Erçin, Ethem Cem

Title Sequence Producer: Duygu Türkmen

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