- Motion
- Live Action
Microsoft Copilot Demos
A sweet campaign showcasing Copilot in the Microsoft Suite.
More power than you know what to do with.
Not a line from Spiderman, rather an issue Microsoft identified with their users. With Copilot integrated into so many everyday applications they found that users weren’t quite tapping into its full potential.
The Heist entered the picture to create a design, motion and live action campaign that highlighted that Copilot’s deep integration can help users generate images for PowerPoint presentations, summarize complex data to provide insight, or simply look through your camera and describe the world around you.
LET’s get the whole gang involved.
Working with Microsoft we tapped into nearly the full suite of our offerings. While our design team worked up a suite of animated videos, the live action team scripted and shot a social campaign putting the features into real world scenarios.






Credits
Executive Creative Director: Patrick Coleman
Creative Director: Praj Mehta, Jaimie Hallarn
Director of Production: Satoru Inoue, Emily McCallen
Senior Producer: Ann Dinh, Sophie Powell
Motion Design: Kyle Castro, Daniela Perez, Andrés Ramirez, Miguel Sarroca, Arturo Acevedo Bravo, Yimeng Sun
Editor / Colorist: Kamel Bouknadel