QuickBooks Brand Photo 2026

Real Business Owners, Real Photos

For the fourth year in a row our team produced the QuickBooks Brand Photo catalogue. The goal of this work is to create a best-in-class collection of photos that feels ownable to the QuickBooks brand and families well with the existing library.

An Evolution of the Brand

The evolution of the Intuit platform offered a unique opportunity for this year’s photo catalogue: to evolve the look and feel toward an elevated, dynamic, active collection.

It says a lot that QuickBooks continued to trust us to bring this work to life, given the shift in art direction, photographer and style.

We jumped at the chance to collaborate with Intuit’s Global Brand team and the newly minted Intuition team (Intuit’s in-house creative agency) in selecting the photographer and refining the art direction.

A Well-Oiled Process Delivers Fresh New Results

To bring this catalogue to life we relied on our tried-and-true methods of creative production.

Finding seven great small business owners to feature, across different business verticals and locations. Building out the flow of shoot days. Refining and communicating the art direction approach to cast and crew. Keeping in lock-step with the growing group of client stakeholders.

We connected with our new photographer, Brad Torchia, and worked closely with him to modify our style of work on the day to match his flow, and deliver one-of-a-kind images that feel like an authentic moment on the job.

The resulting library of more than 100 images supports the QuickBooks brand by celebrating real customers and supporting the QuickBooks products across various channels.