- Motion
Super Bowl 2026
As the official creative partner of the NFL, Adobe wanted to show up for the biggest Sunday of the year. We helped evolve their Made to Create campaign platform into football-inspired out-of-home placements with major cultural takeoff by taking over airports across the Bay Area just in time for the Game Day arrivals.
Super-Sizing the Campaign
Adobe collaborated with artists to produce original, football-inspired artwork using its suite of tools, including Firefly. Our team then adapted and extended these artworks into motion-forward experiences, reimagined for real world impact and designed for large-scale placements.
Made to Create a Stir
The campaign came to life across three major airports (SFO, OAK, and SJC), key transit hubs, and high-traffic locations, as well as in-app environments like Lyft throughout the event period. So whether arriving or departing, celebrating or looking ahead to next year, we gave fans an immersive celebration of football, fandom, and creativity.